Notification of a Cosmetic Product Marketing - Basic Process

This service enables responsible representatives to inform the applicants of the online marketing of a cosmetic product in accordance with the requirements of the Pharmacist Ordinance [New Version], 1981, and the pharmacists’ regulations (cosmetic products), 2023, after identification in the national identification system.

Who can use the service

• Responsible representatives are appointed by cosmetic product dealers to deliver a message on cosmetic product marketing and have been registered on The Responsible Representative’s List (HE).
• This track is intended only for cosmetic products that meet the requirements of The Pharmacist Ordinance [HE] and the pharmacists’ regulations (cosmetic products), 2023, including:
  • Responsible representative
  • Cosmetic product registration dossier
  • For an imported cosmetic product: distributed in a recognized country

• For imported cosmetics, a Free Sale Certificate issued by the Ministry of Health, the Chamber of Commerce, or other legally recognized alternatives.

The service is provided free of charge.

How to submit your application

• Dealers and responsible representatives should register at the Dealers’ Registry and The Responsible Representatives Database.
• After the initial registration, a private zone will be opened for cosmetic product dealers
• In the private zone, the dealers will be able to select "adding a new product"
• Businesses must choose the basic process (information on the parallel import process can be found in the notification on parallel import based on a conformity certificate).
• The dealers must select between local manufacturing and regular import (parallel import track is informed in the Notification on Parallel Import subject to Certificate of Conformity).

• Approval of a responsible representative: the responsible representative attributed to the item will receive a message that an application has been sent from a dealer for submitting a notification. The responsible representative will approve or reject the application
• If the representative approves the application:
• A link will be opened for the notification
  • After completing and sending the message, an approval notice will be sent automatically to the email address supplied (except for a cosmetic product containing nano particles that is not in the appendices) 
  • This approval will be considered an approval under section 62(c)(2) for the customs ordinance
• An approval will be granted for marketing a cosmetic product containing  nano particles, not included in appendices 3 to 5 under the European Union’s requirements for legal importation. The approval will be granted within 6 months from the date of submitting the notification
• Once the approval is granted, the cosmetic product can be marketed in Israel