The Ministry of Tourism is an economic ministry whose primary aim is to increase the scope of economic activity in Israel. The ministry’s achievements are measured in economic terms, such as: contribution to the national product and to the balance of payments, increased investments in the tourism sector and contribution to employment.
The ministry is involved in the development of public tourism infrastructures through a national development company and regional development companies. It also deals with the issue of the protection of the Dead Sea and the holy sites through the National Center for Development of the Holy Places.
The ministry assists in establishing commercial tourism projects (attractions, hotels) throughout the country by providing grants in accordance with the Encouragement of Capital Investments Law and the procedures of the Israel Investment Center.
The tourism industry directly employs about 125,000 workers and is responsible for a similar number of individuals indirectly working in the industry. Total output of the tourism industry in 2016 is estimated at about NIS 41 billion. Incoming tourism is the most important export sector with the highest added value.
The ministry is responsible for planning, development and marketing policies for the tourism industry. It has defined its goals - to increase internal tourist traffic and to focus on marketing activities abroad in target countries and in segments that can drive incoming tourism in the immediate term.
Increase tourism traffic to and within Israel while maximizing economic benefits and strengthening the country’s image.
- Increase demand for incoming tourism
- Reduce prices of vacationing in Israel
- Improve and diversify the tourism product
Ministry of Tourism goals and objectives for 2017-18:
- Increase tourism traffic and the contribution of tourism to Israel’s economy
1.1 Preserve existing markets and target audiences
1.2 Marketing activity in new markets, with new target audiences and new products
- Improve and diversify the product and enhance the tourist experience
2.1 Develop public tourism infrastructures
2.2 Develop new tourist products and packages
2.3 Improve product quality and adapt the product to target audiences
2.4 Increase accessibility of tourist information
2.5 Reduce vacationing prices
- Streamline ministry work while implementing the organizational restructure plan
3.1 Implement the new organizational structure including employee management and development
3.2 Manage ministry data
3.3 Streamline and manage processes, including the use of advanced technologies